Branding Campaign for Merrimack Valley Challenge
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The Merrimack Valley Comprehensive Economic Development Strategy (CEDS) has been published by the Merrimack Valley Planning Commission 2008 Merrimack Valley CEDS.  Among the recommendations: 1. Brand Region and 2. Innovation should be highlighted; and 3. Collaborate with all stakeholders using the Merrimack Valley Regional Innovation Network (MVRIN) to leverage content management features and visibility - this web site. This post poses a challenge to all stakeholders across the Merrimack Valley and beyond to collaboratively design and implement a branding campaign the Merrimack Valley with innovation as a key component using this web site as one of many communications channels. First task - what is best slogan and logo for branding campaign?

The first incremental step for participants is to leave a comment to this post with your ideas for a slogan and logo that reflect the intent of CEDS. Please see the following story as background - Hot Renewable Energy Market is Brewing in Valley . It describes the emergence of a renewable energy eco-system in the Merrimack Valley and also discusses branding ideas.

The next incremental step is to receive a password to participate as a feature/story author to share more substantial branding ideas or to write about any topic related to creative and innovative economic development in the Merrimack Valley. Please see the login menu. Remember to select one of the Groups; it is required:

  • Communications & Software
  • Creative Economy
  • Education & Workforce
  • Green Tech & Clean Energy
  • iValley inSight
  • Life Sciences
  • Open Innovation
  • Let's have some fun!

    Regards,

    John